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Cool Infographics

Effective Communication with Data Visualization and Design

Your data tells a story. Make it unforgettable!

A cool infographic tells a story visually — an engaging story built with your data. More than just using pictures or colorful charts, infographics create the type of visual information that your audience will quickly grasp and remember.  Inside, the fundamentals of infographics are clearly explained for both novices and experienced professionals.

Cool Infographics: Effective Communication with Data Visualization and Design

By Randy Krum

It’s an Amazon Best Seller in the Data & Information Visualization and Graphics & Visualization categories!

What people are saying in the Amazon Reviews…

“This book is a great overview data visualization including when to use different types and why. It also covers powerful tools to make greater impacts. I personally loved the section on info graphic resumes and use of info graphics in improving internal communications. I work as a strategist and use visuals to help lead transformational change- this is a great resource for this growing field.”

“This is the best and most memorable marketing book I have read in a long time. Yes, this book shows you how to create infographics using best practices from data visualization and design, but more importantly this book provides the most complete guide on how to promote content online. Randy Krum does an amazing job of giving the reader a complete understanding of how to create a beautiful infographic, but more importantly what to do with them once they’re complete and ready for launch. This book is a must have for any CMO or marketing professional who is interested in making waves in the world of content marketing.”

“Great book, especially if you are a Business Intel professional.”

“A very good introduction to infographics. It is also good manual, guiding the usage of graphics with a multitude of examples. The toolbox in the end is very useful. The book is also well-written, textually compact with excellent visual examples. I recommend this to everyone, interested in infographics.”

“Cool infographics was just what I needed. Good balance between theory and practice. Wonderful examples!”

“As always Randy is a great writer and always understands the intersection of complex business languages and how these concepts can be transformed into easily understandable visual data stories. Cool Infographics is extremely insightful and hits at the core of how and why infographics has changed and will continue to change the way we learn and digest information.”


This innovative guide prepares you to create compelling infographics for online marketing, business reports, posters, presentations, and even design your own infographic resume.

Discover what makes infographics work

Structure information into a simple 3-part story

Clarify the design process and follow infographic design rules

Blend data visualizations with text, illustrations and images to tell a complete story

Understand how other companies are successfully using infographics

Implement a complete infographic release strategy to maximize SEO results

Design a personal infographic resume to market yourself

Learn about the software applications and websites used by designers

Featuring over 100 infographic examples from great designers all over the world, this book helps you communicate your message by making your information stand out.  Your infographics will get noticed and shared by your audience.

Cool Infographics books being distributed to SMU MSDS students (Master of Science in Data Science)

Cool Infographics books being distributed to SMU MSDS students (Master of Science in Data Science)

The book is available in both print and ebook formats.  There are many books available about designing charts and data visualizations, but very few about using visual design to tell a complete story and correctly publish them online.  The use of infographics online has exploded in the last few years, and has become a new media format for communicating data and information.

Seven major areas are covered in depth:

The Science of Infographics: Why do infographics work?  Humans are visual creatures. Any information that we can communicate visually will get more attention, is easier to understand and is more likely to be remembered.  Infographics tell stories with data using a combination of data visualizations, images, illustrations and text. Used effectively, infographics can be one of the most powerful forms of communication.

Online Infographics: The use of infographics online has grown exponentially in the last few years.  Why are infographics so popular as online content and how are infographics being used successfully by companies?  Are you trying to build your brand equity, drive traffic to your website or explain product features to your customers?  Different goals require different types of infographics, so make sure you know how to plan your infographics for success.

Infographics and SEO: Why do some infographic go viral and others flop?  Infographics and Search Engine Optimization (SEO) go hand in hand, but you have put some effort into releasing an infographic.  Issues like keywords, embed code, online lifespan, meta data and landing pages all have an impact on the success of your infographic online.  A complete infographic release strategy is outlined that covers the entire process from releasing the infographic to getting posts and links from other sites.

Infographic Resumes: The use of data visualization design to improve job candidate resumes is still new, but is growing rapidly.  Good infographic resumes combine the best practices from traditional resume design and viral online infographics. Learn to design a cool infographic resume of your own.

Internal Confidential Infographics: There’s a secret world of data visualizations and infographics being used inside companies using confidential data.  Unlike online infographics, these internal designs are often included in presentations or shared as printed handouts. Take the best parts of online infographics, and adapt them for your own use in presentations.

Designing Infographics:  Will your infographic pass the 5-second rule?  This chapter will help you design great infographics with clear data visualizations, transparent data sources and engaging topics.  We look at some best design practices as well as some common mistakes to avoid.

Design Resources: Ready to get started?  Designing infographics is a combination of visualizing data, creating custom illustrations, editing images and putting together the complete design.  I’ve gathered together the major tools used by infographic designers to help you find the right software for your project. I’ve even included a number of sources for finding data and websites that can be used to design complete infographics.

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